Conrad Business Consultancy was founded by Carl Conrad Middelkoop, a versatile and strategic-minded consultant with a unique blend of expertise in psychology, entrepreneurship and business administration. The company strategy derives from this unique mix of knowledge, skills and abilities resulting into the Trifecta of Success: creating value, people, strategy.
Having a deep understanding of business accumen, Conrad is able to craft strategies that not only foster organizational growth but also inherently generate added value for the customer, the first pillar.
His foundation and degree in psychology serves as the bedrock for the second pillar (people), owing to his profound comprehension of human behavior, motivation, and impactful communication - all pivotal elements that drive organizational achievement.
The third pillar (strategy) derives from the personal view and upbringing Conrad had. Value cannot be delivered to the customer when the right strategy is not in place. Having played a lot of chess as a child, thinking multiple steps ahead is in the DNA of this company and driven by the founder. This skill translates well into the business world, as it enables to adeptly anticipates challenges, formulates solutions, and navigates complex scenarios to drive growth and innovation.
